When I reflect on my childhood baking memories, one that stands out is a tray of warm chocolate chip cookies coming out of the oven. It was so tempting to eat the raw dough while making them — talk about a lesson in delayed gratification — but in 20 or so minutes, delicious buttery, sugary cookies dotted with chocolate chips would be ready to enjoy.
The emotional attachment to chocolate chip cookies
Texture and flavor: Key to a cookie’s addictive characteristics
King noted that “with Tate’s, we were the first to do the thin and crisp, which is kind of an addictive mouthfeel, and we were also the first to do a little bit heaver on the salt. People don’t even put salt in cookies, but [without salt], it tastes flat.”